Retail
Define a Concept . Accurate Positioning.
Build a Project
The key to success is the proper positioning of a project (customers, experience, image, price, brands, location, communication).
Each project starts with targeted customers and the best Fashion response to fill their needs.
A new luxury concept has to create a strong and new experience for targeted customers. Clients are travelling around the world so the concept needs to aggregate international quality, image and brands while at the same maintaining their local roots.
• Local Retail and Location Analysis,
• Defining and Building Retail Concepts
• Technical Retail Information
• Follow up with Architects
• Job Description and Staff Interviews
• Staff Training (back office, sales…)
• Sales Analysis Frame
• Defining Daily Targeted Turn Over
• Defining Buying Budgets
• Communication Strategy
Our Services
Fashion Intelligence strong experience in retail management helps to position a project to gain maximum efficiency. Targeting clients and analyzing the existing local competition is essential in order to advise for the best project with the strongest fashion potential.
Thanks to a vast international understanding as well as long experience, F. I. can help to fine tune your concept, support with retail technical information and follow up with architects.
In terms of operations, F. I. helps with the hiring and training of your staff as well as setting up deep sales analysis process.
